The Human Design for Marketing podcast™, with Yvette Mayer

Trusting the Process, Embracing Collaboration by Design Ep # 151

• Yvette Mayer • Season 3 • Episode 151

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In this episode I take you on my personal journey toward being more open to partnering with other business owners and growing my team.

In reality, my shift towards openness to these partnerships came from contemplating my Gene Keys (Prosperity Sequence). Doing this work, in 2023, I discovered a block related to trust, a very deep-rooted issue traced back to childhood and past experiences.

The realisation that I hindered my own success by attempting to do everything myself was a game-changer.

In this episode, I also explore the background frequency of gate 54. I reveal how this ambitious gate aligns with “the rising tide that lifts all boats” mindset, emphasising the power of collaboration over solo endeavours. 

By the end of this episode, you’d gain absolute clarity and gold nuggets on;

  • trusting the transformative effects of collaboration 
  • building the right support for your business and how it can shift things in short amount of time for you
  • witness the profound impact your human design/gene key activations can have on your business growth and life.

Tune in to discover the part of your Human Design chart (via the Gene Keys),  that reveals how you're designed to create culture (including the size of the team).

And don't forget to check the  Gate 54 "Divine Ambition" YouTube video and bonus points for taking up the challenge!


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Speaker 1:

Hi, hi, welcome to the Human Design for Marketing podcast. I'm your host, yvette Mayer, and this shows for you if you're done with cookie cutter marketing and ready to build your personal brand in alignment with who you really are. I'm a marketing expert, human design nerd and intuitive business coach who's helped hundreds of women just like you to elevate their frequency and activate their most magnetic personal brand. Each week, we'll dive into practical tips, interviews, conversations and more to help you create and align business, a positive contribution and, of course, an abundant life. Let's dive in. Hello and welcome back to the Human Design podcast for our very first episode of 2024. I sure hope that your new year has gotten off to a wonderful start. Mine well, I was going to say mine certainly has, because, truth be told, I am recording this episode in Bali, which is divine, and I'm so grateful that my business allows me to be here, which wasn't the plan. Actually, I had intended to come to Bali a little earlier and in true gate three some personality style I had some difficulties at the beginning of my trip.

Speaker 1:

In fact, when I got to the airport at 415 AM on the day of departure, I was sent home because of the condition of my passport. You can only imagine the absolute, full, crushing conversation and the following sadness that ensued. I was so excited to get on the plane. Anyway, in times like this, I think it's important to allow yourself to go through a little bit of grief and then recalibrate. I kind of walked away from the counter, got halfway downstairs to get in the taxi and realized that I did indeed still want to go to Bali, and then I need to figure out how to move my flight, and so I took the elevator back upstairs again, moved my flights for a couple of days later, knowing that the passport would be sorry, the passport office would be reopened and there is quite a expedited way to get a new passport in this kind of situation. So, suffice to say, I got to Bali a couple of days after planned, and then I decided to innovate this is what gate three is do. I took the opportunity to change up the trip and extended it for five days. So, yes, I'm actually a way longer than the initial plan and I'm working from here for just a few days and, to be honest, I'm feeling that it's a bit of a transition week.

Speaker 1:

You know the human design new year doesn't start for well. What date is it now? I am recording this on the 9th, so later on in the month, towards the end of the month, we will move into the new year. According to well, it's both the Chinese calendar and the human design calendar. So if you're not feeling all the new year vibes right now, allow yourself to also mosey on through these next few weeks in transition.

Speaker 1:

I actually remember feeling this way last year. I wasn't overseas, but I took much of January to really come back online fully. So we'll see. We'll see what happens, but now I am definitely kind of in a place of making the most of being in this beautiful country and loving the things that I do do in my business and also the flexibility to have a kind of lighter load and gradually built. Gradually built, but that's not what this episode was about. But you did just get a little demonstration as to how your personality Sungate may show up in your everyday life, and it certainly, for me, showed up along the way on my Bali trip. As usual, difficult at the difficult beginning, innovation, and then I get to play. That's the complete breakdown of how the Gen Keys works, and it is on topic because we are talking about Gen Keys today, to a degree at least. So okay, let's reset this episode.

Speaker 1:

Today, I wanted to share with you the shifts that I've made in my business over the last 12 months towards being more open to partnering with other business owners. Now, the reason I am recording this right now is because we are in the transit of Gate 54. So right now, the Sun is in the 54, which is a very ambitious gate. So thanks a lot и but in the gift state, it really speaks to the rising tide that lifts or boats type of essence for the fact that it's never really about going it alone and having inordinate amounts of success by being incredibly self-sufficient and almost ambition from an ego perspective, and it is far more even prosperous for us to think about what we truly want from a heart space, right. So I absolutely want to be part of building success, not for myself, but for my clients and for others.

Speaker 1:

However, I have struggled with this because of my corporate background and the way that my leaving corporate unfolded and involved really having my trust eroded, and I wrote an Instagram post where I called it was it yesterday? Death by a thousand cuts, and that very much is how my corporate career felt towards the end Like. I was even in a situation that felt a lot like corporate bullying to me. I'm sure the individual responsible doesn't see it like that. So for me I felt very, very bullied, and by somebody who had recruited me into a very senior role and who I trusted and who was a friend before that moment. And so, as you can imagine, by the time I left my corporate career I was in a position of I just want to do my own thing, and I think you know many of us feel that way if we leave corporate and get into business for ourselves. It's like just want to do my own thing, don't want to be let down by others, don't want to even put myself at risk of that, even if that is sitting at an unconscious level, and I think that it was fairly unconscious for me as well.

Speaker 1:

To be honest, I pride myself on being so self-reliant I do as a strength and yet the fact of the matter is we are never the best at everything. We're just not. We all have our strengths and our weaknesses and for true growth, for ultimate success, we do need others. That okay, and this has certainly been something that I've had to contemplate, face and work through, and the rewards are absolutely phenomenal in getting this right.

Speaker 1:

But I do want to take you back to how I made this shift from being so self-reliant and reluctant to build collaborations, partnerships, shared kind of experiences, because it is to do with human design and actually more specifically, the gene keys, along with what it's led to. And I'm doing this firstly because I know I'm not alone, that it's fairly common for us in business to feel like it's a big cutthroat, that everybody's out for themselves. And before I go on, let's be honest as humans, we come in alone, we leave alone, we have incredible rich experiences and relationships along the way, but we also get hurt and, at the end of the day, we do have to look after ourselves and be our own priority. That's all true. And we get to build beautiful relationships with people we trust that complement our skills and, as a result, have this phenomena of all growing as a result. This is like the really high frequency state when we start to step in and trust and trust, along with putting the right structures in place so that the communication is clear. It's all wrapped up together. But suffice to say this whole episode is an encouragement to you to start thinking about where am I going in alone and potentially holding myself back from having greater success, and how can I start to overcome any of those trust issues in service of making a bigger impact, helping more humans and actually even having the experience of bringing people onto a team that revolutionizes your business and your ability to actually grow even beyond your wildest dreams?

Speaker 1:

All right, so, as I said, this for me started around a year ago. I did the prosperity sequence, also known as the Pearl sequence, in the Jean Keys with Richard Rudd. Okay, so I took this course. I actually bought it and went through it on my own, which was wonderful. But then I invested in doing a group program with Jess Babiko, who we have had on the podcast in an episode in the past. So I've certainly talked about this before, but I'm doing it again now, intentionally, because Gate 54 is background frequency and it is about shared abundance. Okay, so I do this course with Jess Babiko and met an amazing group of women, so heart centered, all passionate about human design and the Jean Keys and all that good stuff. And it was in this process that I really started to face that lack of trust that I'd experienced and the implications of that and how this showed up for me was in the Pearl sequence.

Speaker 1:

The Perl sequence in itself highlights how you're designed for maximum prosperity and it looks at some key placements in your chart to reveal some of the blocks that you may have and the opportunities that are surfaced through your energetic blueprint. Now, in particular and you can look this up for yourself your culture, for the culture you create in your business, is your Jupiter on the unconscious side, or what's known as kind of like the body side, so it's the one on the left. Okay, so you have a look at your Jupiter. Mine is the 34.2, so the what of your culture is the gate, so for me, that's the 34, and then how you're meant to work with others is the line which is the two. So at this point I'm like oh, this is interesting. How am I meant to work with others? This is going to reveal something new. I knew that it would, and so, ta-da, it reveals that for me to operate at my highest level of prosperity from a cultural perspective, I'm designed to work in partnership.

Speaker 1:

This is actually quite challenging for me to learn about myself, because everything I've done with human design up to this point had pointed me to being this self-sufficient, self-reliant human that come to know and love myself and want to and actually identify as right, because I am a single definition overall and I have a line one right. So both of these things kind of align with the way that I was feeling. However, looking at this part of my chart, it showed up as partnership, and I love this about the Genkies. What it encourages you to do and this program did this as well is to sit with what you're learning. It's a really challenge, potentially the way that you thought about it and start to ask yourself why am I like that? Why do I resist working with others?

Speaker 1:

And that's kind of how I came to the conclusion that I just lacked trust. I really lacked trust and it wasn't so much my experience of entrepreneurship, it was deeper and it had been an experience that I dealt with, not just in business, actually, but something that I've been challenged with for the my entire life actually. Like, if I go back to my childhood, broken trust around my parents relationship was really apparent. I saw that play out massively and then I had I've had issues, you know, all along my life where I've also had romantic relationships, when my trust has been broken, and then in my corporate career. I certainly had that experience as well, and so this all added up to me struggling to trust others, and it was really very, very apparent in my business, and so going through this process with the GeneKey's prosperity sequence brought this to the surface, and I had this realization that I was actually blocking myself from having greater success by doing everything myself.

Speaker 1:

Now, to be fair, it wasn't like I've never hired anybody before, but true story, from an entrepreneur, business owner perspective, I'd never been satisfied with the people that had helped me like they'd all been great in their own ways that I had held on to the fact that I could do everything better. Vulnerable moment here yes, I think I can do everything better than everybody else. It's not true. No, it's certainly not true, and it's also, you know, it's not that full extent. I am over generalizing now.

Speaker 1:

That being said, I think that, instead of getting it right, I had probably had not quite the right fit from a support perspective, and it even played out actually during this experience with the GeneKey's. In fact, I'd recently taken somebody on and it wasn't working out. I was really compromising myself, which was another part of this process, and even during this I got the courage up to let somebody go the support that I had in place. But I also, as a result of doing this work, realized that from a partnership perspective, this can show up many ways in business. It can be having an amazing assistant, it can be having a business partner, it can be collaborating more and doing joint projects. I knew I wasn't, and I don't know that I'll ever want to have a business partner. That wasn't the kind of low hanging fruit for me, but I realized that I needed 150% to sort out this trust issue and also step into a place of leadership around both attracting the right support into my team and being really clear in the way that I recruited and with my communication and the onboarding process and the systems and processes that was part of it, but also to open myself up to the opportunities that often came my way, which were more of a collaboration type, conversation and opportunity. And so I tread a little gently at first, but I did decide that I was going to release this what I would call death grip on the control of my business and start to say yes to things. All because of the jink.

Speaker 1:

Now, at this point you're probably thinking, but I want to know what my number means. So maybe you've gone and had a look at your Jupiter on the unconscious side and I did. I took a little screenshot of this. Now, I don't claim to be an expert in teaching you the gene keys, but if you do want to have a quick headline understanding of this, okay. So if you have a line one here, yes, you are somebody who's going to do really well from an individual perspective. So if I had had a number one there, I would potentially have stayed in my own little Mary Lane, and fortunately I didn't.

Speaker 1:

I had the number two, which is partnership, and I am talking about the line number here, not the gate, okay. So number one is individual and actually it's the. This line is very powerful if you're an entrepreneur, because we are ultimately solo business owners, at least in the very beginning. The number two is the partnership, which is what I am. Number three is you operate best as part of a unit, so a group of three to 15. Number four is your somebody that works well in a network and actually developing that network. Bringing together the ones, the twos and the threes into the network, is the way that you work best for prosperity. Number five is at the society level. So this is more like thinking about being part of a government body or working with others from a society level to make seismic shifts. And then numbers the profile.

Speaker 1:

Line six is the system. Now, this is a harder one to contemplate, but I found that the best way that they just have described in the gene keys is that if you have a six, you're more somebody that is designed to both be in the system and be able to observe the system, so a little bit like somebody who is an actor in a drama but also has the ability to step back and see the whole drama is the way that the system works. So do with that what you want. And if you are like I'm hanging on the edge of my seat here, I want to do this Perl sequence go and get yourself signed up. You can do it on the gene keys website, but it's not hugely expensive. I would also encourage you to look out for when people that you are following or that you learn more about over your human design, human design journey that you may want to do it in a group and, who knows, maybe down the track I will offer something with the Perl sequence.

Speaker 1:

It is available to my private clients. I have run the Perl sequence thoroughly with one, two, three, with three private clients so far and they've absolutely loved the experience. I know I spoke many episodes ago about my private client, trisha, who I'm still working with, who, when I took her on retreat in the Hamptons yeah, I'm off topic now, but we did her Perl sequence step by step and that was absolutely amazing and cause some huge shifts positive shifts in her business as well. Okay, so hopefully I have landed my point in this episode around the benefit and the value of starting to open up to working with others. If this is something you've struggled with, now let's talk about what has happened for me since I made this change, and it has been absolutely huge. So, for one thing, I started saying yes to jumping into other people's programs and teaching for free, trusting that there was a value in the reciprocity, and what I mean by that is that I get the opportunity to connect with their community and there's a benefit for myself as well as the host of that community, having an expert on a new topic, building the caliber of the content in the membership or the mastermind or whatever it is as well. So I've done that many times this year Said yes, absolutely haven't asked for a cent in any instance with that, even though many others with my level of experience would charge. I really have taken the position that at this point I am happy and excited to do that. But as my time becomes more limited, that will change again.

Speaker 1:

That being said that, first yes has led to more incredible opportunities. So the one in particular to share with you and many of you are aware that I have a strong relationship with Emma Dunwoody of the Human Design podcast, who was my very first mentor in this space and still is my mentor to this day. She read my chart five and a half years ago and I've got on study with her and really that's. You know, that is my lineage as far as human design and how I have become so invested and resourced and experienced in this over the years. So Emma invited me to present inside her membership.

Speaker 1:

That then led to an invitation for me to be a guest presenter and this is a paid opportunity in the membership this year which I said yes to and then more recently, the opportunity to co-host on her podcast every single month. This is absolutely massive, like I could not have dreamed up this opportunity. You can bet your bottom dollar that. When she invited me to do this, I basically cheered up and I am not an emotional being, but I got very teary with excitement. I jumped up and down. I jumped up and down, I kid you not, because this is like the most aligned PR that I could have dreamt up. Honestly, her podcast has I think it's just shy of two million downloads. That equates to five to ten thousand downloads of every single episode. My goodness people, this is what has happened as a result of me saying yes to working in collaboration. So mind blowing, mind blowing.

Speaker 1:

And Sal Dana, who is a good friend of mine, is another example of this, who it started off with me saying yes to taking her on as my producer for my YouTube channel, which is such an incredible body of work that is just growing and growing and growing. And she then invited me into her mastermind to be a co-host. Even though my ego was like I'm like the second coach versus the lead coach in that environment, I still said yes and I got to meet so many more incredible women and be a part of their journey towards greater visibility in their online business. These are just two examples from a collaboration perspective. And then, on the other side, I now have the most incredible team that I trust implicitly and I'm just so grateful that this change happened for me in 2023, where I now have a full time VA, the beautiful Zendy, who is just such an incredibly hard worker, and she produces this podcast High Zen, if you're listening along with so many other things in my business. She is a huge part of why I'm able to be so omnipresent with my marketing. I'm literally out there on. You know almost not all, but I have a presence on most social platforms, as well as my email marketing, and, yeah, that's just going from strength to strength, and I could not do that without Zen.

Speaker 1:

And then, more recently, within the last couple of months, I onboarded Sidra, who is the senior VA. She's got copywriting skills and she's a huge human design fan and she is part time, but in a growing capacity. She's adding so much value to the business. It's it's absolutely changing the nature of how we service our clients. She's taken a lot of pressure off me around getting work out when I felt like it was on my shoulders, though I'm talking about Not just content redistribution, but support with copywriting, support with human design backend, developing the readings. Right now we're working on an automation project that she's leading for me so that we can get those reports running through a system on the website and at an even higher quality than I've been able to do from a more manual perspective, and on and on and on. She's really a gift, and I will get her onto the podcast at some point as well.

Speaker 1:

Now, by the way, both of these women on my team are located offshore Zen is in the Philippines, sidra is in Pakistan, and we are making it work to the point of extreme success. So if you've ever worried about, can I hire support offshore, and is it the right thing to do, you do have to get your systems in place. Communication is absolutely critical, but the big answer take it from me is yes, you can, and not only yes, but you can thrive in this type of setup, and whilst it is a benefit to you as a business owner the fact that you may be able to pick up resource offshore and at a rate that is lower than in your local market that's definitely the case for me you also get the opportunity to remunerate those individuals much more highly than the average wage in their local environment. So it is a huge win-win and what I discovered is that the gratitude that I feel for them absolutely goes both ways that these women in my business are having such amazing experiences as part of the team, but also even from a supporting their family perspective. True story Zen got her whole family I think it was her mum or dad she's only young and her I don't know if it was a brother or sister, but the full family created or recorded a video message to me and sent it on Christmas morning and it was so beautiful I had the best Christmas morning, gone away from these sorts of things. It wasn't the only message I got. That really took my breath away. But feeling into that and knowing that this whole family were sharing their gratitude for taking Zen on to the team, and it was a really special moment for me.

Speaker 1:

So if you're saying no to working with others, if you're resisting hiring or collaborating, let this episode be the thing that starts to shift the way you think. And if you're newer to business and you're like I'm not ready for that, yet you are, you absolutely are. So if you're a little bit higher offshore, for well, it depends how you go about recruiting, but for like $10 an hour, and replace yourself doing tasks that can free you up to really focus on the things that are income generating and far more in your genius. No matter what stage of business you're in, it's just your fear stopping you from doing it. Once you make the move and you do it effectively, it is going to speed things up, not slow you down, not cost you more. It's going to deliver you return on investment. This is absolutely possible, no matter what stage of business that you're at.

Speaker 1:

Okay, I hope this has been valuable. I trust it has, and if you want a little bit more of a challenge, I would love for you to go and watch this week's YouTube episode or this gate, the 54, and take the challenge that is reaching out to somebody this week, while this gate is the background frequency and collaborating. Make a move. I can't wait to be back in your ears again soon. Thanks for listening. I'll see you soon. Bye. Thanks for tuning in to the Human Design for Marketing podcast. Make sure you hit that subscribe button, tell your friends and extra brownie points Go. Leave me a review. I would so appreciate it. There are heaps more resources in the show notes. I can't wait to be back in your ears again soon. Bye for now.