The Human Design for Marketing podcast™, with Yvette Mayer
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The Human Design for Marketing podcast™, with Yvette Mayer
ALIGNMENT: Lesson 3 of 12 Lessons from 2024 | Episode 183
In March, I took a hard look at my business model and how it was impacting my energy. Coming off the hustle of February, I realized that while my business was thriving financially, I was feeling burnt out. I had to ask myself: Is this sustainable, and am I truly lit up by what I’m creating?
March was the month of pivotal moves to get back into alignment. Especially, attending a business retreat in Byron Bay was an event that gave me clarity on how to shift my model and focus more on life-force energy as my primary metric of success. I also handed over significant parts of my YouTube channel operations to my senior VA, freeing up my time and reducing my stress.
Big lesson: When your energy feels drained or out of alignment, it’s time to pause, reevaluate, and make tough decisions - even if it means reworking what’s already "working."
Tune in to hear the full story and reflect on how you can make changes in your business and life when things feel off-track.
Next: Listen to Lesson 4 here
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Hi, hi, welcome to the Human Design for Marketing podcast. I'm your host, yvette Mayer, and this show's for you if you're done with cookie cutter marketing and ready to build your personal brand in alignment with who you really are. I'm a marketing expert, human design nerd and intuitive business coach who's helped hundreds of women just like you to elevate their frequency and activate their most magnetic personal brand. Each week, we'll dive into practical tips, interviews, conversations and more to help you create an aligned business, a positive contribution and, of course, an abundant life. Let's dive in. Hello and welcome back to the Human Design for Marketing podcast and my series on the 12 lessons from 2024. In this one, we are on lesson three, which is the lessons from March, and, as always, I'm going to start with some highlights or where my energy was focused during the month, and a lot of this is going to be business related, but not all and then I'll also get into what I actually learned about myself and took away from this month, and it is proving to be so valuable to go over and do this, so I want to also encourage you to go back over your year as we walk through this series. So March, okay. So the last thing I left you with was an abundant February lots of work, energy, launching, all the good things, and then a little bit of a disaster at the end where I put petrol in my diesel van. But moving into March, I had this sense of wow, my business is working so well. But I also need to continually refine my business model so that I don't burn myself out, and I realized that I was actually feeling quite burnt out from such a big push in February and that that's not necessarily the way that I want to run my business. To have these big live pushes in my business, that requires and it's not just the effort, it's the pressure on results that I was feeling it's like must have big financial results through big effort for my business to be sustainable. And so I was aware that I needed more guidance, I needed more support.
Speaker 1:So early in the month, I decided to go on a business retreat. Now, this is very different from the energy of the yoga retreat that I'd just been on, which was offline, disconnected from technology, all of that good stuff. It was business-focused, more to the point. And so I booked in for this retreat towards the end of the month with an ambition to go to really activate something in myself that would help me re-look at how I was doing things in my business. Now, I didn't have a huge amount of expectation about what I was going to get out of this. I just wanted to be around other women that had successful six, seven-figure businesses, be in a space of inspiration and seeing others who were doing things differently to me, and allow that just to come through for me, and so I will say that this was absolutely the highlight of the month, this experience of getting out of my everyday.
Speaker 1:I traveled to Byron Bay, which is one of my favorite places. Love, love, love, love, love. Always keen to go for a trip to Byron Bay, and I had. Oh my God, the accommodation was so fantastic, like the whole thing was brilliant. What ended up happening for me and I don't think it's very surprising to hear is that I had this realisation that I was going.
Speaker 1:I'd been yet again allowing my open will center to be in the energy of proving my worth through business success, and this constant push for outcomes, outcomes, results, results was something that I was holding in my system that I needed to learn how to release somewhat and trust myself and my impact and my brilliance and my work more so, but also to create a different model in my business. That meant that I wasn't going through these rollercoaster emotions that come with live launching. Also fun fact March continues with solar plexus gates, so very emotional energy, particularly it's around the first half of the month. All of the feelings gates. So all of the feelings were coming up for me. I'm like what is wrong with me? Like everything's amazing, like biggest best start to the year of my six years in entrepreneurship. And yet I feel burnt out and I don't feel as lit up as I want to in entrepreneurship. And yet I feel burnt out and I don't feel as lit up as I want to.
Speaker 1:And so the biggest takeaway from the retreat was that my life force, energy, needed to become my currency, more than money, more than other metrics of success. It was am I lit up? Am I actually doing the things that give me more energy, not take energy away from me? So highlight was this self-discovery and this realization that it was time for a change to my business model, to really take advantage of different ways to bring people into the Frequency Project and other ways to monetize my work that could help even more people and more scale, and so I was excited but unsure, because when you've been doing something for a long time that worked and I'd been live launching for years as my primary sales strategy in my business I had some resistance around changing things and fear that, whilst I knew that that needed to be the future, that it would cause just less security in the financial side of my business, and so that was an interesting piece for me.
Speaker 1:The other thing that was going on was I was deep in my YouTube channel, so up until that point, a lot of the investment that I put into creating and filming and going live with my channel had been outsourced. As part of my initial, I hired a producer. I did it on a really grand scale, but there was always this vision that after the first three months that a lot of the work needed to come back in house. I literally couldn't afford to continue in the way that the channel was launched, and it was always the goal to kind of launch it, create the style, the look, get the processes in place and then migrate it.
Speaker 1:And what was happening was I was starting to resent my YouTube channel, and so I felt drained by it and like I'm working too, and like I'm working too hard, I'm working too many hours, I didn't feel free in my business as much as I value feeling free. And so, whilst part of me wanted to immediately close up because I'd invested a lot of money into my YouTube channel and, I'll be transparent, I'd invested $50,000, which is not to be sneezed at I wasn't willing to discontinue because that I just couldn't stomach actually that level of investment and then not closing the loop which was doing all 64 gates. So at this point I'd done 12 gates of a 64 gate series and I really started to resent this whole process and think that it was a bad financial decision. And oh, that side of March was quite challenging. Side of March was quite challenging but also needed to happen for me to re-look at how I was doing things in the editing and the release of the channel. And what ended up needing to happen is for me to lean far more heavily on my team and to re-look at the project management side of the channel. So I really handed over that the project management to my senior VA and from that moment on, really only did what I had to do as the talent in the YouTube channel to support me in getting it done. So big lesson there, I think, if I look back further, maybe the lesson was I didn't have enough clarity and relied too much on hope and prayer with the YouTube channel maybe a bit of expectation and assumption as well and I won't make a decision of that scale in that way ever again in my business. Strangely, I don't regret it, though, because I have ended up finishing that 64-gate series and I know that it's a huge part of my success. So there's more to unpack in the YouTube channel and how that unfolded throughout the rest of this year. Hack in the YouTube channel and how that unfolded throughout the rest of this year. To fast forward to today, where I'm like I'm absolutely thrilled to have completed all 64 gates. It is such a phenomenal body of work. It has paid itself back, or began to pay itself back, in being part of how we've attracted lots of clients into particular products, and I feel very satisfied that this is out in the world, so that's quite interesting as well.
Speaker 1:To get to the very end of the month, I did make another big decision based on everything you've just heard, and that was to hire a business coach that was really strong in the area of nervous system regulation, because I certainly felt dysregulated during March from the YouTube channel, from the like, knowing that things needed to change and not how to do that. And I hadn't had a business coach for 14 months by then and I'd built this part of my business human design for marketing by trusting myself and, most of the time, being rigorous around what are what are, like, my intentions here and taking inspired action and actually following through and and things were working Like I've actually had the most successful year in business that I'd had for years, even with not even, but without a business coach, when I'd actually had been in coaching containers for four years consecutively prior to this year. So you know, there was a little bit of of well, I've actually done this all myself ego, but quickly let go, because I knew that what got me to where I was in that moment wasn't going to get me where I needed to go, and so I hired a fabulous coach to support me and that was a really big financial decision and something that I'm so I'm so grateful to past me for having done that, because the way that 2024 has I'll use that word again unfolded has been absolutely beautiful, and I know that that was a really key decision in the process. So big, big lessons in the month was that when you're feeling dysregulated, or if you're a generator and you're feeling drained, that it's time to stop, to relook at things and make tough decisions. That would be my biggest lesson of the month and that played out in all the pieces of my business whether that was my marketing, my YouTube channel, how I was running my programs, how I was launching my programs. Everything needed to have a level of let's relook at this and make sure that we're doing things correctly, and that's how I finished March 2024.
Speaker 1:Thanks for being with me. Don't forget to play along at home. I would love you to go and have a look at your March and what your biggest lessons and takeaway were, and I look forward to being back in your ears real soon with lesson four. Bye for now. Thanks for tuning into the Human Design for Marketing podcast. Make sure you hit that subscribe button, tell your friends and extra brownie points Go. Leave me a review. I would so appreciate it. There are heaps more resources in the show notes. I can't wait to be back in your ears again soon. Bye for now.