The Human Design for Marketing podcast™, with Yvette Mayer

RESILIENCE: Lesson 9 of 12 Lessons from 2024 | Episode 189

• Yvette Mayer • Season 3 • Episode 189

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Welcome back to the Human Design for Marketing podcast and our 12 Lessons for 2024 series.

In this episode, I’m sharing a deeply personal September lesson - a month that brought both significant shifts in my business and one of the hardest losses of my life. 

Grief has been my companion these past few months. I’ve learned that the measure of our grief is the measure of our love, and losing my beloved pet Chilli this September has been one of the hardest things I’ve faced. 

The biggest lesson? 
Love fiercely! 
Hold your pets and your people close. 
And don’t take a single moment for granted. 

Life changes, sometimes when we least expect it. But we find resilience, and we move forward, one step at a time.

Thank you for listening and contemplating along with me. I hope these lessons are bringing clarity for you reflecting how your 2024 went.

Next: Listen to October lessons here 


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Speaker 1:

Hi, hi, welcome to the Human Design for Marketing podcast. I'm your host, yvette Mayer, and this show's for you if you're done with cookie cutter marketing and ready to build your personal brand in alignment with who you really are. I'm a marketing expert, human design nerd and intuitive business coach who's helped hundreds of women just like you to elevate their frequency and activate their most magnetic personal brand. Each week, we'll dive into practical tips, interviews, conversations and more to help you create an aligned business, a positive contribution and, of course, an abundant life. Let's dive in. Welcome back to the Human Design for Marketing podcast and our 12 lessons for 2024 series.

Speaker 1:

We are up to September, which is the ninth lesson. This episode is going to be a little bit different because it was such a let's call it a heartbreaking month for me. I lost my beautiful puppy and I haven't really spoken about this or shared publicly what happened, how it happened, and, to honour her, I'm going to do that today because she was such an important part of me and my life. But before I do that, I will share a little bit about what else happened in September, because before that happened, there was three weeks of the month and it really was a big work month in preparation for setting up and selling the Frequency Project differently, and going through a process of launching in a way that was completely different to everything that I'd ever done before with this product, which had always been sold through a live masterclass. In fact, I'd run the same masterclass four or five times influence activation which is brilliant, by the way, as the lead-in and then opened the cart for a week or thereabouts to bring people in, whereas in September, after the year of lessons around evolving my sales model, I moved towards not just a new way of selling but an evolved container that allowed me to shift focus into this being a less live program and more able to be sold differently and for less of me being in the program to occur to make it more scalable as well, and so this was a big process. I dropped the price considerably to half, and even less than half if you came in through early bird or another way, which felt quite uncomfortable because it's such a phenomenal program honestly, it's had so many success stories. It is my signature program. That being said, having been through what was the flop that was the May launch, and knowing that I was moving to a different container with a different sales strategy. That meant relooking at everything, including the price that came with only, or a shift from six to eight calls, with me being part of that package, to there being just the three live calls each month, so hugely different in terms of my energy and involvement, which meant that reducing the price to this kind of degree felt aligned. It didn't feel icky, there was a little bit of oh my goodness, but for the most part it felt really aligned to the shift in the container.

Speaker 1:

Now I've been working on this product in the backend to make sure that it was set up to run without me. It can run perfectly without me doing live calls. It now has everything in place to do it self-paced. But I do find that the women there's only been women so far that join get so much out of calls that I didn't want to take that completely away. So now we have one day every month. I run two calls once a month actually, because there have been more and more people coming from European markets that want to be on the live calls. So instead of a call every couple of weeks, which seems the same but isn't actually, having experimented with this, it's two calls on the one day. So there's only one day each month where I have frequency project calls and that feels amazing.

Speaker 1:

I was also nervous that people wouldn't pay as much attention when they bought at a lower price they wouldn't show up for calls and I can proudly say that that has proven to be a misplaced fear, that the group that came through, because I still did do a marketing and promotional push in September. I had seven women sign up during that time and they have been in every single call. So it's had I think it's had a hundred percent show up for our monthly calls, which is crazy town, and the feedback has been just as incredible in this format. So that's been such a positive experience for me. But I also built it so that this group that are going through together there was the support in place. There was the support in place. There's actually a 12-week email sequence as well as a Facebook group with regular touch points to feel incredibly supported regardless. Okay, so that happened.

Speaker 1:

Now I shared that in May when I launched this program, I had I think I had six signups. I think I had six signups and for what I spent on ads it was almost like no profit. I'm very excited to share that, even at half the cost or half the price in September. No live launch, it was just marketing through social media and emails, nothing big, no big fanfare at all, that I brought in seven signups and one of those people took an upgraded package. So it ended up being no ads, 100% profit, and let's say it was an eight and a half thousand dollar launch like crazily profitable launch. Like crazily profitable, crazy different energy and the deliverable for me, less so. That was so good for me to move through and to finally be in this position of this program is now set up to bring people in all the time, like people can join at any time and come into the calls and it's perfect. So I'm going to share more about that as the rest of the year happens, but that was the beginning of September. Then I had, oh god, like just such a horrible end to the month with my beautiful chili uh moving into. Well, I was going to say heaven, it depends what you believe in, but let's just say she uh got her angel wings and it was absolutely flooring. Um, to share what actually happened for those of you who have seen Julie in my world, in my life, in my stories she's been very present in my business.

Speaker 1:

Here's a little bit of the background. When I was diagnosed with breast cancer when I was 39, up until that point I had been a big working partying woman who juggled a lot of travel, a lot of luxe, living a lot of yeah, massively big nights, and my family up until that point had always said you're not getting a dog because you will be leaving dog with us all the time. And so it was only when I got breast cancer that I realized that everything was changing and got their approval that I would get a dog. So during chemo I got Chili and so she really was my support and companion through the entire journey of breast cancer. She has been by my side through everything these last almost 14 years. We moved to New York together. I got work to fund a relocation, including her, and then five years later I was headhunted back to Australia.

Speaker 1:

So she's a very jet setter type of dog type of dog. She loved Central Park, she dominated Central Park. She had the biggest personality ever, ever and I just loved every bit of her. But she wasn't the easiest dog and I'll share a bit more about that with you in a second. She was codependent, as was I on her, and as she got older she got more and more territorial around me as her person, as her person that she was here to protect and guard. She really became a guard dog. She's tiny, she's like black, small Cavoodle, seven kilos in weight, and she was feisty, but she loved me so fiercely, like absolutely so fiercely. And the day that was our last day together it was so beautiful that I just remember, like on that exact day, there was a couple of moments when I was like, oh my God, I love you so much.

Speaker 1:

Chili. I was just about to go on to a Frequency Project call the first one in that group that I mentioned and I had a little bit of time and I sat on the couch to meditate and she came up and she put a little chin on my upper kind of knee area while I was meditating and I was just filled with this immense love in my heart. So that happened and then when we went to bed that night she always shared the bed with me and she usually slept up near the top, near me. I would have my head on one pillow and she'd basically sleep on the other pillow, but this night she snuggled up next to me so we were actually cuddled up as I went to sleep and again I had this thought of she is so cute, like I just love her, and that that was really my that was. That was the end that night.

Speaker 1:

I, at about three o'clock in the morning, I woke up to noise and it was her and she was having massive health issues. She'd knocked the heater over. The heater wasn't on, but I think it hurt her and I don't know for sure whether the trauma from that was the problem or whether she was already going and that happened as she kind of was weak and not steady on her feet. I will never know, but what I can tell you is I heard the noise, I woke up to her. I freaked out like she was having massive like racing heart and puffing and I had no idea what to do. I called the vets.

Speaker 1:

Actually, before I called the vet, I went and looked for and I had no idea what to do. I called the vets. Actually, before I called the vet, I went and looked for what I had in the medicine cabinet and I had some pet painkillers so I thought that's one thing I could do. So I gave her the painkillers and then I couldn't go back to sleep. I didn't know. I didn't know what to do because she was in, she was distressed, and so I ended up calling the vet and he basically said there's nothing that he would do that I hadn't already done, like he would give her painkillers and see if she improved, and that she probably would improve, and that would take about 45 minutes.

Speaker 1:

And so I moved her. I kind of lifted her onto a towel and moved her closer to me so she was right next to me, and then I kind of laid back down and I'm just waiting really for her to feel better. But she started making this weird noise and so I turned the light back on and went down to her and she just went. Like it was within 10 minutes of that call with the vet. She just went and it was awful, it was so shocking. I'm still really, really sorry. I'm still really, uh, I'm really shocked at how quickly it happened and it was just like she was there. She was there one day and then she was gone.

Speaker 1:

Um, anyway, I didn't share this story to get emotional and I don't often get very emotional, but losing her has been one of the hardest things for me in my adult life, I think, because I'm a single woman and she's been by my side and my constant companion for nearly 14 years and she was so in love with me. She was completely obsessed with me. I was everything to her and she treated me with reverence. She wanted to be in every room I was in. She wanted to be as near to me as possible. She fended off others from me because I was all hers and you can imagine I talked to her all the time because we lived on our own, just the two of us for majority of that time and she. I just have so much gratitude for her, like when I think about what a big part of me she's been and that unconditional love that she provided me with. She was in so many of my calls. If you're a client, you know her. She's been in the background or in the foreground or sitting on my lap or, you know, barking. A lot she would sit at my feet when I was working and, yeah, she, just she did have a really big personality and a huge heart and I feel that it was a bit too soon for her to go, although in dog years she did have a really good, long, beautiful, happy life. So that is my September.

Speaker 1:

I really wanted to honour her in this episode and in the lessons of. We can't take things for granted and that the biggest, I think, lesson out of it all is the harder you love, the harder it is to heal. And so the measure of my grief has been the measure of my love for her, and that's been hard and something that I have been dealing with in the background over the last few months. You know, obviously time does start to lessen the pain and it's not as present for me all day, every day, but I think about her and I miss her every day, every day. So, all that being said, thank you for being here with me, thank you for allowing me to share so vulnerably and know that whatever's going on in the foreground in social media and the marketing world often masks a lot of the truth of what's behind the scenes. When Tilly departed, I went offline for a week or so again.

Speaker 1:

So this year has really been marked by these stretches of me being deep in loss and grief and also the blessing that has meant that, as the year has gone on, I've shifted my business to allow for this, so there's less of me in live in things like the Frequency Project. You know my private clients have got so much respect and regard for me and are very open and willing to move things around for extenuating circumstances like we've experienced. But I feel very grateful that I had her and that everything kept moving beautifully in my business in all these moments when life got really hard. Business in all these moments when life got really hard. So that's my September. The biggest lesson is hold on tight and squeeze the love out of your pets and your people, but don't for a minute think that things aren't going to change, and resilience is really important. You will be okay. I will be okay.

Speaker 1:

Thanks for for listening. I will be back with October shortly and it won't be so heavy. I look forward to being in your ears again then. Thanks for tuning in to the human design for marketing podcast. Make sure you hit that subscribe button, tell your friends and extra brownie points go. Leave me a a review. I would so appreciate it. There are heaps more resources in the show notes. I can't wait to be back in your ears again soon. Bye for now.